Destination Marketing & Tourism
Visit Ponca City
The official destination marketing website for Ponca City, Oklahoma — showcasing attractions, events, dining, lodging, and local experiences to drive regional and national tourism.
The Challenge
Visit Ponca City had an outdated Weebly site that didn't reflect the city's quality as a destination, and was locked into a recurring third-party Timely calendar embed that looked nothing like their brand. They needed a modern DMO platform that could compete with larger destinations — with an events calendar they actually owned.
What We Built
We built the official Visit Ponca City destination marketing website from the ground up — custom events calendar with AI-powered event discovery (replacing Timely), searchable attraction and dining directories, an AI visitor chat assistant, professional photography, and a strong local SEO foundation. The AI event scanner automatically finds Ponca City events across Facebook, Eventbrite, and local news, queues them for approval, and keeps the calendar full with minimal staff effort.
Results
- Replaced a recurring third-party Timely subscription with a fully owned, custom-branded events platform
- AI event discovery engine automatically surfaces and queues new events for one-click approval
- Official destination marketing site reflecting the quality of Ponca City as a destination
- Dining, lodging, and attraction directories editable by staff without code
- AI visitor chat answers questions and suggests itineraries 24/7
- Strong regional SEO presence for Ponca City tourism searches
Client
Visit Ponca City
Industry
Tourism & Destination Marketing
Services
- Web Design & Development
- SEO
- Content Strategy
- Photography
- Events Calendar
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