My Media Matters vs. Wix
Wix Is Fine
for a Hobby.
If you’re running a real business — one that depends on search traffic, professional credibility, and the ability to grow — here’s what you give up by using a DIY website builder.
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My Media Matters
DIY
Wix
Custom design
Wix templates are shared by millions of sites
You own the code
Wix owns your site — you can't export it
Core Web Vitals performance
Wix sites consistently score low on Google's speed tests
SEO control
Wix restricts server-side rendering, schema, and URL structure
No platform lock-in
Leaving Wix means rebuilding from zero
Custom integrations
Wix limits you to its App Market
AI-powered features
Grows with your business
Wix sites hit platform ceilings fast
Dedicated human support
Wix support is ticket-based, with no account relationship
Monthly cost
Wix Business plans add up — plus transaction fees
Starting build cost
Four Things Nobody Tells You About Wix
Wix sites can't rank like custom sites.
Google's Core Web Vitals — speed, layout stability, interactivity — directly affect your search rankings. Wix sites consistently score in the "Poor" to "Needs Improvement" range because the platform adds layers of code you can't remove. A slow site loses rankings. Lost rankings lose you business.
You don't actually own your Wix site.
Everything you build on Wix lives on Wix's servers, in Wix's format. You can't export it. If you ever want to leave, you're rebuilding from scratch — losing everything you've invested in design and content. With MMM, you own every line of code. It's yours forever.
Templates look like templates.
Wix has thousands of templates because millions of businesses use them. Your potential customers have seen your template before — on a competitor's site, on a completely unrelated business's site, everywhere. First impressions are instant. A site that looks like everyone else's site tells people you're like everyone else.
"Free" has a real cost.
A Wix Business plan runs $35–$159/month, billed annually. Over 3 years that's $1,260–$5,724 — for a site you don't own, can't customize, and can't take with you. A custom MMM site costs more upfront and less over time — and actually performs.
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