Project Summary: Timeless Meets Trendy – Rebranding the Rusty Barrell Supper Club

Client: Rusty Barrell Supper Club
Services Provided: Brand Identity, Logo Design, Product Branding (Signature Ice Cube), Photography, Social Media Management
Project Duration: Ongoing

Overview:
For over 50 years, Rusty Barrell Supper Club has been a legendary dining experience in Ponca City, Oklahoma. Known for its speak-easy style entrance, sizzling steaks, and unmatched local charm, it’s a place where tradition runs deep. But even legends need a little polish from time to time.

Rusty Barrell partnered with MyMediaMatters to modernize its branding while preserving the mystique and nostalgia that long-time guests love. From a refreshed logo to a bold new identity for their signature ice cube—and a social media presence as mouthwatering as the food—we've helped this local gem shine for a new generation of fans.

Refreshing a Legacy Brand

Our first task was to breathe new life into the Rusty Barrell brand without losing the timeless charm that makes it so special. The existing logo and visual elements were outdated and inconsistent. We created a new brand system that feels both elevated and familiar.

✔️ Logo & Identity Design

• A modern, clean logo that nods to the restaurant’s classic roots
• Custom typography and rich, warm tones to reflect the moody steakhouse atmosphere
• Consistent use of color, texture, and tone across all brand assets—from menus to merch

✔️ Product Branding: The Signature Ice Cube

As Rusty Barrell introduced its custom-stamped ice cube for cocktails, we designed a mini-brand specifically for this elegant detail.

• Clean, bold design for the ice stamp
• Branded content to promote the cube as a unique Rusty Barrell experience
• Social media visuals and storytelling around the ice cube that increased engagement and brand buzz

Stunning Photography That Sells the Sizzle

Rusty Barrell’s food speaks for itself—but it looks even better through the lens of our creative team. We’ve produced a rotating gallery of professional, moody, scroll-stopping images that capture:

• Steaks mid-sizzle on the grill
• Crisp, cold cocktails served with the signature ice cube
• Atmospheric dining room shots that evoke the vibe
• Behind-the-scenes moments with staff and chefs

Our photography work has helped Rusty Barrell maintain a premium image and attract new diners through visuals alone.

Social Media That Makes You Crave a Reservation

We manage Rusty Barrell’s ongoing social media presence with a tone that’s clever, consistent, and true to their voice—elevated but unpretentious. Our work includes:

• Weekly content planning and custom graphics
• High-quality reels and video content
• Promotions of seasonal menu items, drinks, and events
• Engagement with followers, local influencers, and community partners
• Brand storytelling that highlights history, staff, and signature moments

This strategic social approach has boosted Rusty Barrell’s online following and helped drive consistent foot traffic and reservations.

Results & Impact

• Brand Identity: A refreshed, premium look that balances tradition with sophistication
• Product Launch: Successful rollout and social buzz around the custom ice cube
• Photography Library: Dozens of branded images ready for press, promotions, and digital use
• Social Growth: Increased engagement, reach, and community connection through consistent content and storytelling

Client Insight:
"We wanted to keep the soul of Rusty Barrell alive—but bring it up to date. MyMediaMatters nailed it. The photos are incredible, our social feeds have never looked better, and our new logo just feels like us."
— [Client Name], Rusty Barrell Supper Club

Conclusion:
The Rusty Barrell Supper Club didn’t need a reinvention—it needed a brand evolution. At MyMediaMatters, we honored its iconic history while crafting a fresh identity that’s ready for the next 50 years. From the logo to the ice cube to every post that makes your stomach growl, we’ve helped this beloved supper club stay top-of-mind—and top of the reservation list.